Work the booth and the follow-up
We plan, staff and work your trade show presence, then follow up fast so badge scans turn into booked meetings.
Fractional business development · Michigan
Short on time or people to get in front of buyers? We do the in-person work for you.
Senior sales leadership on a fractional basis. An experienced rep in the rooms where deals start, without the cost of a full-time hire.
What we do
Business development that happens face to face.
Your familiar face in the room
We represent you at the industry and community associations your buyers belong to, month after month, until people know your name.
Introductions that carry trust
We connect you with Michigan's super connectors, decision makers and referral partners. Referrals close faster because trust transfers.
A sales plan you can run
We define your ideal customer, sharpen your offer and build a pipeline your team can grow after we hand it off.
How it works
Show up. Follow up. Follow through.
Meet
A conversation about your goals, your buyers and where your team is stretched thin.
Pick the rooms
We choose the shows, associations and people worth your time, and set clear targets.
Show up
We represent your brand in person and start the conversations that lead to deals.
Follow through
Every lead gets a next step. Every win gets celebrated.
Current work
Brands we're growing right now.
Shelf-stable, Mexican-style cold brew. Leading sales, distribution and partnerships.
Building relationships with boutiques and serving as the bridge between the brand and its retail partners.
Opening doors and handing off qualified introductions in West Michigan.
I'm super excited to bring Dancin' Dave onto our retail sales channel. As a solo entrepreneur juggling other initiatives, I need someone building relationships with boutiques and serving as the bridge between my brand and our retail partners. He was at the top of my list.
Alison, Founder, Chloq
Cool People Network · Creator
Michigan's Empower Breakfast · Co-host, launching January 2027
About
"Dancin' Dave" Henson
I started in sales in 2011 and have spent my career helping companies grow by connecting the right people. I've led sales as a VP, helped launch a lending software platform, and built a network across Detroit, Grand Rapids and Lansing.
I'm a former athlete and I work best with owners and decision makers. I believe relationships are the differentiator, and a handshake still beats a cold email.
- BasedIonia, Michigan. Working statewide.
- CommunityCreator of Cool People Network. Ambassador, Disability Advocates of Kent County.
- MottoLet's find a reason to celebrate.
Contact
Let's find a reason to celebrate.
Tell me where your team is stretched. I'll tell you honestly whether I can help.